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I work across strategy, storytelling, motion, video, and development to create digital experiences that clarify complex ideas and guide users toward action. Whether that's understanding a product, engaging with a story, or becoming a customer.
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I design websites with a clear purpose - to clarify the message, reduce friction, and drive action. From structure and hierarchy to interaction and motion, I shape user flows that guide people toward clear actions.
I create narrative-driven websites where animation, scroll, and video guide the story. Motion is used deliberately to direct attention, reinforce key messages, and create emotional pacing as users move through the page.
With a technical and creative background, I take projects all the way through to launch. Ensuring the design, motion, and storytelling intent isn't lost in translation and that design systems translate cleanly into production-ready code.
Strategy, motion, and code aligned from concept to launch. I connect the story, the experience, and the implementation. Nothing gets lost between the idea and the live site.
I design websites with a clear purpose - to clarify the message, reduce friction, and drive action. From structure and hierarchy to interaction and motion, I shape user flows that guide people toward clear actions.
I create narrative-driven websites where animation, scroll, and video guide the story. Motion is used deliberately to direct attention, reinforce key messages, and create emotional pacing as users move through the page.
With a technical and creative background, I take projects all the way through to launch. Ensuring the design, motion, and storytelling intent isn't lost in translation and that design systems translate cleanly into production-ready code.
I create story-driven websites where design, motion, and video work together and then build them in code.
I work across multiple disciplines, allowing ideas to move from early strategy through to final production without losing clarity, craft, or intent. My practice sits at the intersection of storytelling, design, motion, video, and development.
I'm often brought in when a project needs to explain the complex, launch the new, or bridge concept and code.
Hi, I'm Jason - a creative director and designer from Ireland, based in New York. I've worked with studios and media teams including Vox, PBS, and Unreasonable Studios, creating digital experiences that explain complex products, ideas, and stories through motion, video, and interaction. Today I run Lord Lyon & Co., collaborating with clients to design and build story-driven digital experiences that guide users toward understanding and action.
My path into digital work began in Ireland, where I completed two degrees: one in Computer Science and another in Digital Media. Studying both disciplines meant moving between the structure of software engineering and the creative side of storytelling and design.
I began my professional career in Toronto, working with startups and agencies on digital products and user interfaces. This experience helped deepen my understanding of design systems, usability, and the importance of connecting design decisions with the realities of development.
In New York I worked with media organisations, studios, and agencies including Vox, Unreasonable Studios, The Bloc, and PBS. Many of the projects involved digital experiences designed to explain complex ideas or products through animation, video, and interaction..
I founded Lord Lyon & Co., an independent practice focused on story-driven digital experiences. I partner with teams to shape narrative, design, and motion into cohesive digital experiences that carry ideas from concept through to execution.
A selection of narrative websites and motion-led digital work designed to explain products, launch ideas, and communicate complex stories.
A patient-focused website and interactive experience designed to clearly explain cochlear implants through a guided, easy-to-follow journey.
Short documentary following Maria, a former coca farmer in southern Colombia, as she leads a reforestation movement and transforms degraded lands into thriving forests.
Design and development of a filmmaker membership platform: public marketing site plus logged-in experience with member authentication, gated resources, and monetizable video and editorial content.
Design and development of a conversion-focused marketing page for Life, an iPad app for drawing from life. The marketing page showcases how Life teaches: interactive lessons, guided tutorials, and real-time feedback for everyone from first-time sketchers to advanced artists.
A branded documentary designed to expand Sean Rowe's identity beyond music, positioning an established, widely featured artist as a storyteller and on-screen personality in the world of foraging and wild food.
An e-commerce experience built around a branded documentary, using story and product together to create a stronger connection to the brand.
A website and visual identity developed together to position a new heat pump distributor with clarity and credibility.
A selection of motion-led work across branding, explainers, and digital experiences.
I integrate AI thoughtfully into the creative process - not as a gimmick, but as a way to think bigger, explore faster, and deliver stronger outcomes. With a background in coding, design, and narrative work, I understand how to use AI strategically: supporting ideation, prototyping, motion workflows, writing, design iteration, and complex problem solving without sacrificing human taste or the integrity of my craft.